YOUTH, AGAIN

Promotional packaging design project for KT&G (the Korea Tobacco and Ginseng Corporation)

2015

I participated in the industry-university cooperation project of branding, packaging, and promotional design for a ginseng product with KT&G (the Korea Tobacco and Ginseng Corporation). My role was to come up for a design for the company’s ginseng products which include teas, syrup, and instant ginseng concentrate packets.

We paid careful attention to the specific demographic of ginseng use; health-conscious consumers between the ages of 40 and 50 who can regularly afford to buy this health product. We found the motif, ‘youth’ through focus group interviews with target consumers. Based on this, we have branded 'Start Youth Again' with the slogan 'I support your youth. Your youth is starting from now on.'  I applied toned down colors and images meant to symbolize youth within elderly people and used the red ginseng flower as a motif. Not only did we work on packaging, but we also produced promotional videos and applications for the products presented to KT&G.

2
10251928_742038499216771_2755807878042979600_n
10616442_742038805883407_2958619486887534652_n
10309029_742038802550074_6476929342620846742_n
10492361_742038769216744_2306558772331218419_n

Promotional Video

Promotional Package

3
5
6
10386765_754110344670816_7906153482872961687_n

Mobile Application

8
9

Thank you!

FACADEBranding, UI/UX

YouTubeIdentity Proposal

Urban TribeExhibition, Book Design

Common Current.LAIdentity Proposal

NODEProduct, Packaging Design

On the groundStart-up Business Proposal, Installation

UberIdentity Proposal

Youth, AgainPackage, Campaign Proposal

© Ji Su Hwang 2019