JISU HWANG

JISU HWANG

JISU HWANG

JISU HWANG

JISU HWANG

Jisu is a multi-disciplinary graphic designer dedicated to helping brands build thoughtful visual identities and brand experience for their audience.

Jisu is a multidisciplinary graphic designer dedicated to helping brands build thoughtful visual identities and brand experience for their target audience.

Jisu is a multi-disciplinary graphic designer dedicated to helping brands build thoughtful visual identities and brand experience for their audience.

Jisu is a multi-disciplinary graphic designer dedicated to helping brands build thoughtful visual identities and brand experience for their audience.

Jisu is a multi-disciplinary graphic designer dedicated to helping brands build thoughtful visual identities and brand experience for their audience.

She specializes in Identity System, Packaging Design, Editorial Design, and UI/UX.

She specializes in Identity System, Packaging Design, Editorial Design, and UI/UX.

She specializes in Identity System, Packaging Design, Editorial Design, and UI/UX.

She specializes in Identity System, Packaging Design, Editorial Design, and UI/UX.

She specializes in Identity System, Packaging Design, Editorial Design, and UI/UX.

Selected works

Selected works

Selected works

Selected works

Selected works

01

01

01

Munchkin Rebranding

Munchkin Rebranding

Munchkin Rebranding

Credit: Munchkin Inc., Los Angeles, USA

Credit: Munchkin Inc., Los Angeles, USA

Credit: Munchkin Inc., Los Angeles, USA

Credit: Munchkin Inc., Los Angeles, USA

Credit: Munchkin Inc., Los Angeles, USA

Munchkin decided to undergo a relaunch given its 30-year brand history. The task was to create a brand design that is inviting to customers. The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. In the next step, the colors of the logo were updated, creating an appealing, child-friendly color scheme that runs through the entire product range. The red heart as the dot on the “i” in the brand name is also used separately as a graphic element.

Munchkin decided to undergo a relaunch given its 30-year brand history. The task was to create a brand design that is inviting to customers. The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. In the next step, the colors of the logo were updated, creating an appealing, child-friendly color scheme that runs through the entire product range. The red heart as the dot on the “i” in the brand name is also used separately as a graphic element.

Munchkin decided to undergo a relaunch given its 30-year brand history. The task was to create a brand design that is inviting to customers. The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. In the next step, the colors of the logo were updated, creating an appealing, child-friendly color scheme that runs through the entire product range. The red heart as the dot on the “i” in the brand name is also used separately as a graphic element.

Munchkin decided to undergo a relaunch given its 30-year brand history. The task was to create a brand design that is inviting to customers. The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. In the next step, the colors of the logo were updated, creating an appealing, child-friendly color scheme that runs through the entire product range. The red heart as the dot on the “i” in the brand name is also used separately as a graphic element.

Munchkin decided to undergo a relaunch given its 30-year brand history. The task was to create a brand design that is inviting to customers. The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. In the next step, the colors of the logo were updated, creating an appealing, child-friendly color scheme that runs through the entire product range. The red heart as the dot on the “i” in the brand name is also used separately as a graphic element.

02

02

02

WildLove

WildLove

WildLove

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. It also features a handwritten letter from the animal to the child describing its family and life, giving rise to a teaching moment. The carefully illustrated special packaging is made of 100 percent recycled and recyclable material. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. It also features a handwritten letter from the animal to the child describing its family and life, giving rise to a teaching moment. The carefully illustrated special packaging is made of 100 percent recycled and recyclable material. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. It also features a handwritten letter from the animal to the child describing its family and life, giving rise to a teaching moment. The carefully illustrated special packaging is made of 100 percent recycled and recyclable material. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. It also features a handwritten letter from the animal to the child describing its family and life, giving rise to a teaching moment. The carefully illustrated special packaging is made of 100 percent recycled and recyclable material. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. It also features a handwritten letter from the animal to the child describing its family and life, giving rise to a teaching moment. The carefully illustrated special packaging is made of 100 percent recycled and recyclable material. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

03

03

03

MilkMakers

MilkMakers

MilkMakers

Credit: Munchkin Inc., Los Angeles, USA

Credit: Munchkin Inc., Los Angeles, USA

Credit: Munchkin Inc., Los Angeles, USA

Credit: Munchkin Inc., Los Angeles, USA

Credit: Munchkin Inc., Los Angeles, USA

Milkmakers® products are designed to support mom's health and wellness from the inside out, making pregnancy and early motherhood a little easier on mom. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

Milkmakers® products are designed to support mom's health and wellness from the inside out, making pregnancy and early motherhood a little easier on mom. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

Milkmakers® products are designed to support mom's health and wellness from the inside out, making pregnancy and early motherhood a little easier on mom. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

Milkmakers® products are designed to support mom's health and wellness from the inside out, making pregnancy and early motherhood a little easier on mom. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

Milkmakers® products are designed to support mom's health and wellness from the inside out, making pregnancy and early motherhood a little easier on mom. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

04

04

04

FACADE

FACADE

FACADE

ArtCenter College of Design Grad Graphic Design Program Thesis Project

ArtCenter College of Design Grad Graphic Design Program Thesis Project

ArtCenter College of Design Grad Graphic Design Program Thesis Project

ArtCenter College of Design Grad Graphic Design Program Thesis Project

ArtCenter College of Design Grad Graphic Design Program Thesis Project

I've always been fascinated by how diverse people’s personalities and eagerness are to express their presence. We are living in a digital age wherein our identity is easier to express by the simple acts of creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. My perception of multiple personae stemmed from the following questions: What it would look like if people can make the actual product which shows themself that people want to project. What if people could ‘adorn’ their identity? The brand ‘FACADE’ allowed me to answer these questions.

I've always been fascinated by how diverse people’s personalities and eagerness are to express their presence. We are living in a digital age wherein our identity is easier to express by the simple acts of creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. My perception of multiple personae stemmed from the following questions: What if people could ‘adorn’ their identity? The brand ‘FACADE’ allowed me to answer these questions.

I've always been fascinated by how diverse people’s personalities and eagerness are to express their presence. We are living in a digital age wherein our identity is easier to express by the simple acts of creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. My perception of multiple personae stemmed from the following questions: What it would look like if people can make the actual product which shows themself that people want to project. What if people could ‘adorn’ their identity? The brand ‘FACADE’ allowed me to answer these questions.

I've always been fascinated by how diverse people’s personalities and eagerness are to express their presence. We are living in a digital age wherein our identity is easier to express by the simple acts of creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. My perception of multiple personae stemmed from the following questions: What it would look like if people can make the actual product which shows themself that people want to project. What if people could ‘adorn’ their identity? The brand ‘FACADE’ allowed me to answer these questions.

I've always been fascinated by how diverse people’s personalities and eagerness are to express their presence. We are living in a digital age wherein our identity is easier to express by the simple acts of creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. My perception of multiple personae stemmed from the following questions: What it would look like if people can make the actual product which shows themself that people want to project. What if people could ‘adorn’ their identity? The brand ‘FACADE’ allowed me to answer these questions.

05

05

05

Common Current LA

Common Current LA

Common Current LA

Rebranding project for a non-profit organization 'FoLAR-Friends of LA River'

Rebranding project for a non-profit organization 'FoLAR-Friends of LA River'

Rebranding project for a non-profit organization 'FoLAR-Friends of LA River'

Rebranding project for a non-profit organization 'FoLAR-Friends of LA River'

Rebranding project for a non-profit organization 'FoLAR-Friends of LA River'

When people genuinely enjoy the experience related to their river, living together harmoniously, and only then do we see its successful revitalization. I changed the name from FoLAR to ‘Common Current,’ which has two different meanings: one is water for everyone, and another the emphasis on its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

When people genuinely enjoy the experience related to their river, living together harmoniously, and only then do we see its successful revitalization. I changed the name from FoLAR to ‘Common Current,’ which has two different meanings: one is water for everyone, and another the emphasis on its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

When people genuinely enjoy the experience related to their river, living together harmoniously, and only then do we see its successful revitalization. I changed the name from FoLAR to ‘Common Current,’ which has two different meanings: one is water for everyone, and another the emphasis on its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

When people genuinely enjoy the experience related to their river, living together harmoniously, and only then do we see its successful revitalization. I changed the name from FoLAR to ‘Common Current,’ which has two different meanings: one is water for everyone, and another the emphasis on its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

When people genuinely enjoy the experience related to their river, living together harmoniously, and only then do we see its successful revitalization. I changed the name from FoLAR to ‘Common Current,’ which has two different meanings: one is water for everyone, and another the emphasis on its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

06

06

06

NODE

NODE

NODE

Reusable packaging system for the Nestle with the interactive pop-up store experience

Reusable packaging system for the Nestle with the interactive pop-up store experience

Reusable packaging system for the Nestle with the interactive pop-up store experience

Reusable packaging system for the Nestle with the interactive pop-up store experience

Reusable packaging system for the Nestle with the interactive pop-up store experience

'Node' means 'connecting point’ connecting coffee and its customer to help them learn and enjoy the delightful world of coffee. From the question of how coffee bean packaging could be reusable and how to make the whole experience greener, I designed the bean packaging to be inserted into the grinder and used multiple times, thereby helping the company save material as well as our environment.

'Node' means 'connecting point’ connecting coffee and its customer to help them learn and enjoy the delightful world of coffee. From the question of how coffee bean packaging could be reusable and how to make the whole experience greener, I designed the bean packaging to be inserted into the grinder and used multiple times, thereby helping the company save material as well as our environment.

'Node' means 'connecting point’ connecting coffee and its customer to help them learn and enjoy the delightful world of coffee. From the question of how coffee bean packaging could be reusable and how to make the whole experience greener, I designed the bean packaging to be inserted into the grinder and used multiple times, thereby helping the company save material as well as our environment.

'Node' means 'connecting point’ connecting coffee and its customer to help them learn and enjoy the delightful world of coffee. From the question of how coffee bean packaging could be reusable and how to make the whole experience greener, I designed the bean packaging to be inserted into the grinder and used multiple times, thereby helping the company save material as well as our environment.

'Node' means 'connecting point’ connecting coffee and its customer to help them learn and enjoy the delightful world of coffee. From the question of how coffee bean packaging could be reusable and how to make the whole experience greener, I designed the bean packaging to be inserted into the grinder and used multiple times, thereby helping the company save material as well as our environment.

07

07

07

YouTube Rebranding

YouTube Rebranding

YouTube Rebranding

Rebranding project for YouTube with various digital experience and proposal for the creators' festival

Rebranding project for YouTube with various digital experience and proposal for the creators' festival

Rebranding project for YouTube with various digital experience and proposal for the creators' festival

Rebranding project for YouTube with various digital experience and proposal for the creators' festival

Rebranding project for YouTube with various digital experience and proposal for the creators' festival

I remain fascinated by how creative YouTubers can be and how they can communicate with so many people in the world via their channels, therefore I wanted to propose an identity better representing the characteristic of this platform. From the play button which YouTube uses for their only identity, I added a transition in the dimension of the circle representing a global and equal community. Moreover, I highlighted ‘Tube’, the pipe linking people communicating with each other and preferences to support the idea of individuality and personality.

I remain fascinated by how creative YouTubers can be and how they can communicate with so many people in the world via their channels, therefore I wanted to propose an identity better representing the characteristic of this platform. From the play button which YouTube uses for their only identity, I added a transition in the dimension of the circle representing a global and equal community. Moreover, I highlighted ‘Tube’, the pipe linking people communicating with each other and preferences to support the idea of individuality and personality.

I remain fascinated by how creative YouTubers can be and how they can communicate with so many people in the world via their channels, therefore I wanted to propose an identity better representing the characteristic of this platform. From the play button which YouTube uses for their only identity, I added a transition in the dimension of the circle representing a global and equal community. Moreover, I highlighted ‘Tube’, the pipe linking people communicating with each other and preferences to support the idea of individuality and personality.

I remain fascinated by how creative YouTubers can be and how they can communicate with so many people in the world via their channels, therefore I wanted to propose an identity better representing the characteristic of this platform. From the play button which YouTube uses for their only identity, I added a transition in the dimension of the circle representing a global and equal community. Moreover, I highlighted ‘Tube’, the pipe linking people communicating with each other and preferences to support the idea of individuality and personality.

I remain fascinated by how creative YouTubers can be and how they can communicate with so many people in the world via their channels, therefore I wanted to propose an identity better representing the characteristic of this platform. From the play button which YouTube uses for their only identity, I added a transition in the dimension of the circle representing a global and equal community. Moreover, I highlighted ‘Tube’, the pipe linking people communicating with each other and preferences to support the idea of individuality and personality.

08

08

08

Urban Tribe

Urban Tribe

Urban Tribe

Urban Tribe

Art directing for the hypothetical exhibition at MOMA in New York and designing catalog book

Art directing for the hypothetical exhibition at MOMA in New York and designing catalog book

Art directing for the hypothetical exhibition at MOMA in New York and designing catalog book

Art directing for the hypothetical exhibition at MOMA in New York and designing catalog book

Art directing for the hypothetical exhibition at MOMA in New York and designing catalog book

My perception of the function of one's appearance, or of our entire human body, altered from my very personal experience. What is the function of the human body? Is it for showing off to others, or only the shell of our souls to help us move? What is the body for? This book asks the same questions to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.

My perception of the function of one's appearance, or of our entire human body, altered from my very personal experience. What is the function of the human body? Is it for showing off to others, or only the shell of our souls to help us move? What is the body for? This book asks the same questions to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.

My perception of the function of one's appearance, or of our entire human body, altered from my very personal experience. What is the function of the human body? Is it for showing off to others, or only the shell of our souls to help us move? What is the body for? This book asks the same questions to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.

My perception of the function of one's appearance, or of our entire human body, altered from my very personal experience. What is the function of the human body? Is it for showing off to others, or only the shell of our souls to help us move? What is the body for? This book asks the same questions to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.

My perception of the function of one's appearance, or of our entire human body, altered from my very personal experience. What is the function of the human body? Is it for showing off to others, or only the shell of our souls to help us move? What is the body for? This book asks the same questions to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.

09

09

09

On the ground

On the ground

On the ground

Decomposable packaging system seeds

Decomposable packaging system seeds

Decomposable packaging system seeds

Decomposable packaging system seeds

Decomposable packaging system seeds

On the Ground seeks to cultivate a sense of joy and belonging by planting seeds in Los Angeles. By planting a seed, taking care of sapling, and looking forward to seeing it blossom, people can heal, plant their roots and finally bloom into the fruit of their life.

On the Ground seeks to cultivate a sense of joy and belonging by planting seeds in Los Angeles. By planting a seed, taking care of sapling, and looking forward to seeing it blossom, people can heal, plant their roots and finally bloom into the fruit of their life.

On the Ground seeks to cultivate a sense of joy and belonging by planting seeds in Los Angeles. By planting a seed, taking care of sapling, and looking forward to seeing it blossom, people can heal, plant their roots and finally bloom into the fruit of their life.

On the Ground seeks to cultivate a sense of joy and belonging by planting seeds in Los Angeles. By planting a seed, taking care of sapling, and looking forward to seeing it blossom, people can heal, plant their roots and finally bloom into the fruit of their life.

On the Ground seeks to cultivate a sense of joy and belonging by planting seeds in Los Angeles. By planting a seed, taking care of sapling, and looking forward to seeing it blossom, people can heal, plant their roots and finally bloom into the fruit of their life.

10

10

10

Uber Rebranding

Uber Rebranding

Uber Rebranding

Rebranding for Uber with presenting a social campaign

Rebranding for Uber with presenting a social campaign

Rebranding for Uber with presenting a social campaign

Rebranding for Uber with presenting a social campaign

Rebranding for Uber with presenting a social campaign

Since Uber has struggled with several safety issues, my concept was stemmed from the question; 'how could a rebranding help change the brand image from unreliable to trustful and authentic? I came up with a social campaign along with the new branding proposal for Uber; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting customer's personal experiences in the back seat of Ubers while car-sharing.

Since Uber has struggled with several safety issues, my concept was stemmed from the question; 'how could a rebranding help change the brand image from unreliable to trustful and authentic? I came up with a social campaign along with the new branding proposal for Uber; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting customer's personal experiences in the back seat of Ubers while car-sharing.

Since Uber has struggled with several safety issues, my concept was stemmed from the question; 'how could a rebranding help change the brand image from unreliable to trustful and authentic? I came up with a social campaign along with the new branding proposal for Uber; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting customer's personal experiences in the back seat of Ubers while car-sharing.

Since Uber has struggled with several safety issues, my concept was stemmed from the question; 'how could a rebranding help change the brand image from unreliable to trustful and authentic? I came up with a social campaign along with the new branding proposal for Uber; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting customer's personal experiences in the back seat of Ubers while car-sharing.

Since Uber has struggled with several safety issues, my concept was stemmed from the question; 'how could a rebranding help change the brand image from unreliable to trustful and authentic? I came up with a social campaign along with the new branding proposal for Uber; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting customer's personal experiences in the back seat of Ubers while car-sharing.

© JISU HWANG 2021

© JISU HWANG 2021

© JISU HWANG 2021

© JISU HWANG 2021

© JISU HWANG 2021