Jisu Hwang is a multi-disciplinary visual designer dedicated to helping brands build thoughtful visual identities and brand experiences for their audience. She approaches each project with strategy and storytelling to create a holistic brand experience. Down to the smallest detail, everything is designed with purpose, allowing her to connect dots between brands and their audience—currently a Visual Designer at Amazon Go.

Jisu Hwang is a multi-disciplinary visual designer dedicated to helping brands build thoughtful visual identities and brand experiences for their audience. She approaches each project with strategy and storytelling to create a holistic brand experience. Down to the smallest detail, everything is designed with purpose, allowing her to connect dots between brands and their audience—currently a Visual Designer at Amazon Go.

Jisu Hwang is a multi-disciplinary visual designer dedicated to helping brands build thoughtful visual identities and brand experiences for their audience. She approaches each project with strategy and storytelling to create a holistic brand experience. Down to the smallest detail, everything is designed with purpose, allowing her to connect dots between brands and their audience—currently a Visual Designer at Amazon Go.

Jisu Hwang is a multi-disciplinary visual designer dedicated to helping brands build thoughtful visual identities and brand experiences for their audience. She approaches each project with strategy and storytelling to create a holistic brand experience. Down to the smallest detail, everything is designed with purpose, allowing her to connect dots between brands and their audience—currently a Visual Designer at Amazon Go.

Jisu Hwang is a multi-disciplinary visual designer dedicated to helping brands build thoughtful visual identities and brand experiences for their audience. She approaches each project with strategy and storytelling to create a holistic brand experience. Down to the smallest detail, everything is designed with purpose, allowing her to connect dots between brands and their audience—currently a Visual Designer at Amazon Go.

Selected works

Selected works

Selected works

Selected works

Selected works

Munchkin Rebranding

Munchkin Rebranding

Munchkin Rebranding

Munchkin Rebranding

Munchkin Rebranding

Brand Identity, Packaging Design, and Motion Graphic | 2019

Brand Identity, Packaging Design, and Motion Graphic | 2019

Brand Identity, Packaging Design, and Motion Graphic | 2019

Brand Identity, Packaging Design, and Motion Graphic | 2019

Brand Identity, Packaging Design, and Motion Graphic | 2019

The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. The colors of the logo were updated, creating an appealing, child-friendly color scheme that runs through the entire product range.

The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. The colors of the logo were updated, creating an appealing, child-friendly color scheme that runs through the entire product range.

The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. The colors of the logo were updated, creating an appealing, child-friendly color scheme that runs through the entire product range.

The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. The colors of the logo were updated, creating an appealing, child-friendly color scheme that runs through the entire product range.

The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. The colors of the logo were updated, creating an appealing, child-friendly color scheme that runs through the entire product range.

WildLove

WildLove

WildLove

WildLove

WildLove

Packaging Design, Motion Design, and Social Campaign | 2020–2022

Packaging Design, Motion Design, and Social Campaign | 2020–2022

Packaging Design, Motion Design, and Social Campaign | 2020–2022

Packaging Design, Motion Design, and Social Campaign | 2020–2022

Packaging Design, Motion Design, and Social Campaign | 2020–2022

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. 

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The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. 

↳ Learn more 

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. 

↳ Learn more 

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. 

↳ Learn more 

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. 

↳ Learn more 

MilkMakers

MilkMakers

MilkMakers

MilkMakers

MilkMakers

Packaging Design, Digital Assets Design, and Art Direction | 2020–2022

Packaging Design, Digital Assets Design, and Art Direction | 2020–2022

Packaging Design, Digital Assets Design, and Art Direction | 2020–2022

Packaging Design, Digital Assets Design, and Art Direction | 2020–2022

Packaging Design, Digital Assets Design, and Art Direction | 2020–2022

Milkmakers® products are designed to support mom's wellness from the inside out, making pregnancy a little easier on mom. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

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Milkmakers® products are designed to support mom's wellness from the inside out, making pregnancy a little easier on mom. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

↳ Learn more 

Milkmakers® products are designed to support mom's wellness from the inside out, making pregnancy a little easier on mom. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

↳ Learn more 

Milkmakers® products are designed to support mom's wellness from the inside out, making pregnancy a little easier on mom. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

↳ Learn more 

Milkmakers® products are designed to support mom's wellness from the inside out, making pregnancy a little easier on mom. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

↳ Learn more 

Common Current LA

Common Current LA

Common Current LA

Common Current LA

Common Current LA

Brand Identity, Print and Digital Assets Design | 2019

Brand Identity, Print and Digital Assets Design | 2019

Brand Identity, Print and Digital Assets Design | 2019

Brand Identity, Print and Digital Assets Design | 2019

Brand Identity, Print and Digital Assets Design | 2019

‘Common Current' has two different meanings: one is water for everyone, and another the emphasis on its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

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‘Common Current' has two different meanings: one is water for everyone, and another the emphasis on its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

↳ Learn more 

‘Common Current' has two different meanings: one is water for everyone, and another the emphasis on its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

↳ Learn more 

‘Common Current' has two different meanings: one is water for everyone, and another the emphasis on its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

↳ Learn more 

‘Common Current' has two different meanings: one is water for everyone, and another the emphasis on its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

↳ Learn more 

FACADE

FACADE

FACADE

FACADE

FACADE

ArtCenter Grad Graphic Design Thesis | Brand Identity, Print and Digital Assets | 2019

ArtCenter Grad Graphic Design Thesis | Brand Identity, Print and Digital Assets | 2019

ArtCenter Grad Graphic Design Thesis | Brand Identity, Print and Digital Assets | 2019

ArtCenter Grad Graphic Design Thesis | Brand Identity, Print and Digital Assets | 2019

ArtCenter Grad Graphic Design Thesis | Brand Identity, Print and Digital Assets | 2019

We are living in a digital age wherein our identity is easier to express by simply creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. What if people ‘adorn’ their identity? ‘FACADE’ allowed me to answer this question.

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We are living in a digital age wherein our identity is easier to express by simply creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. What if people ‘adorn’ their identity? ‘FACADE’ allowed me to answer this question.

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We are living in a digital age wherein our identity is easier to express by simply creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. What if people ‘adorn’ their identity? ‘FACADE’ allowed me to answer this question.

↳ Learn more 

We are living in a digital age wherein our identity is easier to express by simply creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. What if people ‘adorn’ their identity? ‘FACADE’ allowed me to answer this question.

↳ Learn more 

We are living in a digital age wherein our identity is easier to express by simply creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. What if people ‘adorn’ their identity? ‘FACADE’ allowed me to answer this question.

↳ Learn more 

YouTube

YouTube

YouTube

YouTube

YouTube

Brand Identity, Print and Digital Assets Design | 2018

Brand Identity, Print and Digital Assets Design | 2018

Brand Identity, Print and Digital Assets Design | 2018

Brand Identity, Print and Digital Assets Design | 2018

Brand Identity, Print and Digital Assets Design | 2018

From the play button which YouTube identity, I added a transition into the circle representing a global community. I highlighted ‘Tube’, the pipe helping communication among people and supporting the idea of individuality and personality.

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From the play button which YouTube identity, I added a transition into the circle representing a global community. I highlighted ‘Tube’, the pipe helping communication among people and supporting the idea of individuality and personality.

↳ Learn more 

From the play button which YouTube identity, I added a transition into the circle representing a global community. I highlighted ‘Tube’, the pipe helping communication among people and supporting the idea of individuality and personality.

↳ Learn more 

From the play button which YouTube identity, I added a transition into the circle representing a global community. I highlighted ‘Tube’, the pipe helping communication among people and supporting the idea of individuality and personality.

↳ Learn more 

From the play button which YouTube identity, I added a transition into the circle representing a global community. I highlighted ‘Tube’, the pipe helping communication among people and supporting the idea of individuality and personality.

↳ Learn more 

NODE

NODE

NODE

NODE

NODE

Packaging & Product Design | 2018

Packaging & Product Design | 2018

Packaging & Product Design | 2018

Packaging & Product Design | 2018

Packaging & Product Design | 2018

From the question of how coffee bean packaging could be reusable and how to make the whole experience greener, I designed the bean packaging to be inserted into the grinder and used multiple times, thereby helping the company save material as well.

From the question of how coffee bean packaging could be reusable and how to make the whole experience greener, I designed the bean packaging to be inserted into the grinder and used multiple times, thereby helping the company save material as well.

From the question of how coffee bean packaging could be reusable and how to make the whole experience greener, I designed the bean packaging to be inserted into the grinder and used multiple times, thereby helping the company save material as well.

From the question of how coffee bean packaging could be reusable and how to make the whole experience greener, I designed the bean packaging to be inserted into the grinder and used multiple times, thereby helping the company save material as well.

From the question of how coffee bean packaging could be reusable and how to make the whole experience greener, I designed the bean packaging to be inserted into the grinder and used multiple times, thereby helping the company save material as well.

Uber

Uber

Uber

Uber

Uber

Brand Identity, Print and Digital Assets Design | 2017

Brand Identity, Print and Digital Assets Design | 2017

Brand Identity, Print and Digital Assets Design | 2017

Brand Identity, Print and Digital Assets Design | 2017

Brand Identity, Print and Digital Assets Design | 2017

I came up with a social campaign along with the new branding proposal for Uber; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting user's personal experiences in the back seat of Ubers while car-sharing.

I came up with a social campaign along with the new branding proposal for Uber; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting user's personal experiences in the back seat of Ubers while car-sharing.

I came up with a social campaign along with the new branding proposal for Uber; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting user's personal experiences in the back seat of Ubers while car-sharing.

I came up with a social campaign along with the new branding proposal for Uber; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting user's personal experiences in the back seat of Ubers while car-sharing.

I came up with a social campaign along with the new branding proposal for Uber; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting user's personal experiences in the back seat of Ubers while car-sharing.

Urban Tribe

Urban Tribe

Urban Tribe

Urban Tribe

Urban Tribe

Editorial Design | 2018

Editorial Design | 2018

Editorial Design | 2018

Editorial Design | 2018

Editorial Design | 2018

What is the body for? This book asks the same question to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.

What is the body for? This book asks the same question to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.

What is the body for? This book asks the same question to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.

What is the body for? This book asks the same question to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.

What is the body for? This book asks the same question to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.

© JISU HWANG 2012–2022

© JISU HWANG 2012–2022

© JISU HWANG 2012–2022

© JISU HWANG 2012–2022

© JISU HWANG 2012–2022