Jisu Hwang is a multi-disciplinary visual designer dedicated to helping brands build thoughtful visual identities and brand experiences for their audience. She approaches each project with strategy and storytelling to create a holistic brand experience. Down to the smallest detail, everything is designed with purpose, allowing her to connect dots between brands and their audience—currently a Visual Designer at Amazon Go.
Jisu Hwang is a multi-disciplinary visual designer dedicated to helping brands build thoughtful visual identities and brand experiences for their audience. She approaches each project with strategy and storytelling to create a holistic brand experience. Down to the smallest detail, everything is designed with purpose, allowing her to connect dots between brands and their audience—currently a Visual Designer at Amazon Go.
Jisu Hwang is a multi-disciplinary visual designer dedicated to helping brands build thoughtful visual identities and brand experiences for their audience. She approaches each project with strategy and storytelling to create a holistic brand experience. Down to the smallest detail, everything is designed with purpose, allowing her to connect dots between brands and their audience—currently a Visual Designer at Amazon Go.
Jisu Hwang is a multi-disciplinary visual designer dedicated to helping brands build thoughtful visual identities and brand experiences for their audience. She approaches each project with strategy and storytelling to create a holistic brand experience. Down to the smallest detail, everything is designed with purpose, allowing her to connect dots between brands and their audience—currently a Visual Designer at Amazon Go.
Jisu Hwang is a multi-disciplinary visual designer dedicated to helping brands build thoughtful visual identities and brand experiences for their audience. She approaches each project with strategy and storytelling to create a holistic brand experience. Down to the smallest detail, everything is designed with purpose, allowing her to connect dots between brands and their audience—currently a Visual Designer at Amazon Go.
Get in touch
Get in touch
Get in touch
Get in touch
Get in touch
Selected works
Selected works
Selected works
Selected works
Selected works
Munchkin Rebranding
Munchkin Rebranding
Munchkin Rebranding
Munchkin Rebranding
Munchkin Rebranding
Brand Identity, Packaging Design, and Motion Graphic | 2019
Brand Identity, Packaging Design, and Motion Graphic | 2019
Brand Identity, Packaging Design, and Motion Graphic | 2019
Brand Identity, Packaging Design, and Motion Graphic | 2019
Brand Identity, Packaging Design, and Motion Graphic | 2019
The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. The colors of the logo were updated, creating an appealing, child-friendly color scheme that runs through the entire product range.
The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. The colors of the logo were updated, creating an appealing, child-friendly color scheme that runs through the entire product range.
The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. The colors of the logo were updated, creating an appealing, child-friendly color scheme that runs through the entire product range.
The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. The colors of the logo were updated, creating an appealing, child-friendly color scheme that runs through the entire product range.
The contours of the previous logo type were first rounded off so that the lettering now shows a harmonious geometry. The colors of the logo were updated, creating an appealing, child-friendly color scheme that runs through the entire product range.
WildLove
WildLove
WildLove
WildLove
WildLove
Packaging Design, Motion Design, and Social Campaign | 2020–2022
Packaging Design, Motion Design, and Social Campaign | 2020–2022
Packaging Design, Motion Design, and Social Campaign | 2020–2022
Packaging Design, Motion Design, and Social Campaign | 2020–2022
Packaging Design, Motion Design, and Social Campaign | 2020–2022
The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup.
The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup.
The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup.
The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup.
The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup.
MilkMakers
MilkMakers
MilkMakers
MilkMakers
MilkMakers
Packaging Design, Digital Assets Design, and Art Direction | 2020–2022
Packaging Design, Digital Assets Design, and Art Direction | 2020–2022
Packaging Design, Digital Assets Design, and Art Direction | 2020–2022
Packaging Design, Digital Assets Design, and Art Direction | 2020–2022
Packaging Design, Digital Assets Design, and Art Direction | 2020–2022
Milkmakers® products are designed to support mom's wellness from the inside out, making pregnancy a little easier on mom. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.
Milkmakers® products are designed to support mom's wellness from the inside out, making pregnancy a little easier on mom. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.
Milkmakers® products are designed to support mom's wellness from the inside out, making pregnancy a little easier on mom. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.
Milkmakers® products are designed to support mom's wellness from the inside out, making pregnancy a little easier on mom. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.
Milkmakers® products are designed to support mom's wellness from the inside out, making pregnancy a little easier on mom. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.
Common Current LA
Common Current LA
Common Current LA
Common Current LA
Common Current LA
Brand Identity, Print and Digital Assets Design | 2019
Brand Identity, Print and Digital Assets Design | 2019
Brand Identity, Print and Digital Assets Design | 2019
Brand Identity, Print and Digital Assets Design | 2019
Brand Identity, Print and Digital Assets Design | 2019
‘Common Current' has two different meanings: one is water for everyone, and another the emphasis on its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.
‘Common Current' has two different meanings: one is water for everyone, and another the emphasis on its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.
‘Common Current' has two different meanings: one is water for everyone, and another the emphasis on its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.
‘Common Current' has two different meanings: one is water for everyone, and another the emphasis on its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.
‘Common Current' has two different meanings: one is water for everyone, and another the emphasis on its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.
FACADE
FACADE
FACADE
FACADE
FACADE
ArtCenter Grad Graphic Design Thesis | Brand Identity, Print and Digital Assets | 2019
ArtCenter Grad Graphic Design Thesis | Brand Identity, Print and Digital Assets | 2019
ArtCenter Grad Graphic Design Thesis | Brand Identity, Print and Digital Assets | 2019
ArtCenter Grad Graphic Design Thesis | Brand Identity, Print and Digital Assets | 2019
ArtCenter Grad Graphic Design Thesis | Brand Identity, Print and Digital Assets | 2019
We are living in a digital age wherein our identity is easier to express by simply creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. What if people ‘adorn’ their identity? ‘FACADE’ allowed me to answer this question.
We are living in a digital age wherein our identity is easier to express by simply creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. What if people ‘adorn’ their identity? ‘FACADE’ allowed me to answer this question.
We are living in a digital age wherein our identity is easier to express by simply creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. What if people ‘adorn’ their identity? ‘FACADE’ allowed me to answer this question.
We are living in a digital age wherein our identity is easier to express by simply creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. What if people ‘adorn’ their identity? ‘FACADE’ allowed me to answer this question.
We are living in a digital age wherein our identity is easier to express by simply creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. What if people ‘adorn’ their identity? ‘FACADE’ allowed me to answer this question.
YouTube
YouTube
YouTube
YouTube
YouTube
Brand Identity, Print and Digital Assets Design | 2018
Brand Identity, Print and Digital Assets Design | 2018
Brand Identity, Print and Digital Assets Design | 2018
Brand Identity, Print and Digital Assets Design | 2018
Brand Identity, Print and Digital Assets Design | 2018
From the play button which YouTube identity, I added a transition into the circle representing a global community. I highlighted ‘Tube’, the pipe helping communication among people and supporting the idea of individuality and personality.
From the play button which YouTube identity, I added a transition into the circle representing a global community. I highlighted ‘Tube’, the pipe helping communication among people and supporting the idea of individuality and personality.
From the play button which YouTube identity, I added a transition into the circle representing a global community. I highlighted ‘Tube’, the pipe helping communication among people and supporting the idea of individuality and personality.
From the play button which YouTube identity, I added a transition into the circle representing a global community. I highlighted ‘Tube’, the pipe helping communication among people and supporting the idea of individuality and personality.
From the play button which YouTube identity, I added a transition into the circle representing a global community. I highlighted ‘Tube’, the pipe helping communication among people and supporting the idea of individuality and personality.
NODE
NODE
NODE
NODE
NODE
Packaging & Product Design | 2018
Packaging & Product Design | 2018
Packaging & Product Design | 2018
Packaging & Product Design | 2018
Packaging & Product Design | 2018
From the question of how coffee bean packaging could be reusable and how to make the whole experience greener, I designed the bean packaging to be inserted into the grinder and used multiple times, thereby helping the company save material as well.
From the question of how coffee bean packaging could be reusable and how to make the whole experience greener, I designed the bean packaging to be inserted into the grinder and used multiple times, thereby helping the company save material as well.
From the question of how coffee bean packaging could be reusable and how to make the whole experience greener, I designed the bean packaging to be inserted into the grinder and used multiple times, thereby helping the company save material as well.
From the question of how coffee bean packaging could be reusable and how to make the whole experience greener, I designed the bean packaging to be inserted into the grinder and used multiple times, thereby helping the company save material as well.
From the question of how coffee bean packaging could be reusable and how to make the whole experience greener, I designed the bean packaging to be inserted into the grinder and used multiple times, thereby helping the company save material as well.
Uber
Uber
Uber
Uber
Uber
Brand Identity, Print and Digital Assets Design | 2017
Brand Identity, Print and Digital Assets Design | 2017
Brand Identity, Print and Digital Assets Design | 2017
Brand Identity, Print and Digital Assets Design | 2017
Brand Identity, Print and Digital Assets Design | 2017
I came up with a social campaign along with the new branding proposal for Uber; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting user's personal experiences in the back seat of Ubers while car-sharing.
I came up with a social campaign along with the new branding proposal for Uber; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting user's personal experiences in the back seat of Ubers while car-sharing.
I came up with a social campaign along with the new branding proposal for Uber; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting user's personal experiences in the back seat of Ubers while car-sharing.
I came up with a social campaign along with the new branding proposal for Uber; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting user's personal experiences in the back seat of Ubers while car-sharing.
I came up with a social campaign along with the new branding proposal for Uber; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting user's personal experiences in the back seat of Ubers while car-sharing.
Urban Tribe
Urban Tribe
Urban Tribe
Urban Tribe
Urban Tribe
Editorial Design | 2018
Editorial Design | 2018
Editorial Design | 2018
Editorial Design | 2018
Editorial Design | 2018
What is the body for? This book asks the same question to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.
What is the body for? This book asks the same question to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.
What is the body for? This book asks the same question to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.
What is the body for? This book asks the same question to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.
What is the body for? This book asks the same question to several artists in their urban settings, including Ji Yeo, Walter van Beirendonck, Kyung Hwa Lee, Rebecca Horn, Melanie Bonajo, Miru Kim, Bill Viola, and Ana Mendieta.
© JISU HWANG 2012–2022
© JISU HWANG 2012–2022
© JISU HWANG 2012–2022
© JISU HWANG 2012–2022
© JISU HWANG 2012–2022