Common Current LA

Common Current LA

Common Current LA

Common Current LA

Common Current LA

Rebranding project for a non-profit organization

Rebranding project for a non-profit organization who is working for the Los Angeles River with site-based digital experience

Rebranding project for a non-profit organization who is working for the Los Angeles River with site-based digital experience

Rebranding project for a non-profit organization who is working for the Los Angeles River with site-based digital experience

Special Thanks to Stephen Serrato

Special Thanks to Stephen Serrato

Special Thanks to Stephen Serrato

Special Thanks to Stephen Serrato

Los Angeles exists thanks to its river. We see, at its banks, society and how its community thrives next to the river, helping to make Los Angeles the second largest city in the country. Friends of LA River is a 501c3 non-profit organization, whose mission is to offer a publicly accessible and ecologically sustainable Los Angeles River by inspiring River stewardship through community engagement, education, advocacy, and thought leadership.

When people genuinely enjoy the experience related to their river, living together harmoniously, and only then we see its successful revitalization. I changed the name from FoLAR to ‘Common Current,’ which has two different meanings: one is water for everyone, and another the emphasis of its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

Los Angeles exists thanks to its river. We see, at its banks, society and how its community thrives next to the river, helping to make Los Angeles the second largest city in the country. Friends of LA River is a 501c3 non-profit organization, whose mission is to offer a publicly accessible and ecologically sustainable Los Angeles River by inspiring River stewardship through community engagement, education, advocacy, and thought leadership.

When people genuinely enjoy the experience related to their river, living together harmoniously, and only then we see its successful revitalization. I changed the name from FoLAR to ‘Common Current,’ which has two different meanings: one is water for everyone, and another the emphasis of its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

Los Angeles exists thanks to its river. We see, at its banks, society and how its community thrives next to the river, helping to make Los Angeles the second largest city in the country. Friends of LA River is a 501c3 non-profit organization, whose mission is to offer a publicly accessible and ecologically sustainable Los Angeles River by inspiring River stewardship through community engagement, education, advocacy, and thought leadership.

When people genuinely enjoy the experience related to their river, living together harmoniously, and only then we see its successful revitalization. I changed the name from FoLAR to ‘Common Current,’ which has two different meanings: one is water for everyone, and another the emphasis of its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

Los Angeles exists thanks to its river. We see, at its banks, society and how its community thrives next to the river, helping to make Los Angeles the second largest city in the country. Friends of LA River is a 501c3 non-profit organization, whose mission is to offer a publicly accessible and ecologically sustainable Los Angeles River by inspiring River stewardship through community engagement, education, advocacy, and thought leadership.

When people genuinely enjoy the experience related to their river, living together harmoniously, and only then we see its successful revitalization. I changed the name from FoLAR to ‘Common Current,’ which has two different meanings: one is water for everyone, and another the emphasis of its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

Stationery_Refinee
bc card mockup-01
4
rere size
size rere
frogtown refine
bag_mock_up_P_2
Exclusive Mockups for Branding and Packaging Design
bag_mock_up_3
family shirts_2
2018-LA-River-Cleanup-WillowSt-RalphGM-8-1024×683
KAYAK___
Kayak_2
River Rover
CCLA_3
3
1
2
l1
l2
l3
l4
l5
l6
l7
l8
Iphone X Mockups 02
Clockshop
map_hand_2
maps
frogtown refine
Blank black and white paper wristband mockup
totebag 3
frogtown
frogtown
frogtown3

Thank you!

Thank you!

Thank you!

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© Jisu Hwang 2023

© Jisu Hwang 2023