Rebranding project for a non-profit organization

Rebranding project for a non-profit organization who is working for the Los Angeles River with site-based digital experience

Rebranding project for a non-profit organization who is working for the Los Angeles River with site-based digital experience

Rebranding project for a non-profit organization who is working for the Los Angeles River with site-based digital experience

Special Thanks to Stephen Serrato

Special Thanks to Stephen Serrato

Special Thanks to Stephen Serrato

Special Thanks to Stephen Serrato

Los Angeles exists thanks to its river. We see, at its banks, society and how its community thrives next to the river, helping to make Los Angeles the second largest city in the country. Friends of LA River is a 501c3 non-profit organization, whose mission is to offer a publicly accessible and ecologically sustainable Los Angeles River by inspiring River stewardship through community engagement, education, advocacy, and thought leadership.

When people genuinely enjoy the experience related to their river, living together harmoniously, and only then we see its successful revitalization. I changed the name from FoLAR to ‘Common Current,’ which has two different meanings: one is water for everyone, and another the emphasis of its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

Los Angeles exists thanks to its river. We see, at its banks, society and how its community thrives next to the river, helping to make Los Angeles the second largest city in the country. Friends of LA River is a 501c3 non-profit organization, whose mission is to offer a publicly accessible and ecologically sustainable Los Angeles River by inspiring River stewardship through community engagement, education, advocacy, and thought leadership.

When people genuinely enjoy the experience related to their river, living together harmoniously, and only then we see its successful revitalization. I changed the name from FoLAR to ‘Common Current,’ which has two different meanings: one is water for everyone, and another the emphasis of its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

Los Angeles exists thanks to its river. We see, at its banks, society and how its community thrives next to the river, helping to make Los Angeles the second largest city in the country. Friends of LA River is a 501c3 non-profit organization, whose mission is to offer a publicly accessible and ecologically sustainable Los Angeles River by inspiring River stewardship through community engagement, education, advocacy, and thought leadership.

When people genuinely enjoy the experience related to their river, living together harmoniously, and only then we see its successful revitalization. I changed the name from FoLAR to ‘Common Current,’ which has two different meanings: one is water for everyone, and another the emphasis of its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.

Los Angeles exists thanks to its river. We see, at its banks, society and how its community thrives next to the river, helping to make Los Angeles the second largest city in the country. Friends of LA River is a 501c3 non-profit organization, whose mission is to offer a publicly accessible and ecologically sustainable Los Angeles River by inspiring River stewardship through community engagement, education, advocacy, and thought leadership.

When people genuinely enjoy the experience related to their river, living together harmoniously, and only then we see its successful revitalization. I changed the name from FoLAR to ‘Common Current,’ which has two different meanings: one is water for everyone, and another the emphasis of its presence as the aspect of mobility. The wavy line element was a primary visual language for this rebranding with its flexibility and movement as an influx of positive energy to all Angelinos.