Munchkin Rebranding

Creative Director: Diana Barnes
Credit: Munchkin Inc., Los Angeles, USA

Creative Director: Diana Barnes
Credit: Munchkin Inc., Los Angeles, USA

Creative Director: Diana Barnes
Credit: Munchkin Inc., Los Angeles, USA

Creative Director: Diana Barnes
Credit: Munchkin Inc., Los Angeles, USA

As a senior graphic designer, I participated and executed the art direction for the Munchkin identity rebranding project. We updated the overall visual system to convey more consistent and delightful experience for customers.

I worked closely with cross-functional teams to develop sustainability initiatives for cup packaging. Through my leadership, we successfully transferred over 400 cup packaging from plastic to biodegradable paper packaging, reducing plastic about 640K lbs and saving 428K amount of dollars annually.

Additionally, I spearheaded the 30th anniversary campaign and produced series of video highlighting various product categories and rebranded packaging, resulting in increased brand engagement.

As a senior graphic designer, I participated and executed the art direction for the Munchkin identity rebranding project. We updated the overall visual system to convey more consistent and delightful experience for customers.

I worked closely with cross-functional teams to develop sustainability initiatives for cup packaging. Through my leadership, we successfully transferred over 400 cup packaging from plastic to biodegradable paper packaging, reducing plastic packaging about 640K lbs and saving 428K amount of dollars annually.

Additionally, I spearheaded the 30th anniversary campaign and produced series of video highlighting various product categories and rebranded packaging, resulting in increased brand engagement.

As a senior graphic designer, I participated and executed the art direction for the Munchkin identity rebranding project. We updated the overall visual system to convey more consistent and delightful experience for customers.

I worked closely with cross-functional teams to develop sustainability initiatives for cup packaging. Through my leadership, we successfully transferred over 400 cup packaging from plastic to biodegradable paper packaging, reducing plastic packaging about 640K lbs and saving 428K amount of dollars annually.

Additionally, I spearheaded the 30th anniversary campaign and produced series of video highlighting various product categories and rebranded packaging, resulting in increased brand engagement.

As a senior graphic designer, I participated and executed the art direction for the Munchkin identity rebranding project. We updated the overall visual system to convey more consistent and delightful experience for customers.

I worked closely with cross-functional teams to develop sustainability initiatives for cup packaging. Through my leadership, we successfully transferred over 400 cup packaging from plastic to biodegradable paper packaging, reducing plastic packaging about 640K lbs and saving 428K amount of dollars annually.

Additionally, I spearheaded the 30th anniversary campaign and produced series of video highlighting various product categories and rebranded packaging, resulting in increased brand engagement.

MCK Heart
Screen Shot 2022-03-08 at 1.37.31 PM
MCK K
Type Anatomy
M7
logo-animation
M3
Color Codes
M4
M5
Pkg Layout
Brand Guide 1
Brand Guide 2

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