Rebranding proposal for Uber 

Rebranding proposal for Uber with providing welcoming hashtag campaign

Rebranding proposal for Uber with providing welcoming hashtag campaign

Rebranding proposal for Uber with providing welcoming hashtag campaign

Special Thanks to Sean Adams, and Gerardo Herrera

Special Thanks to Sean Adams, and Gerardo Herrera

Special Thanks to Sean Adams, and Gerardo Herrera

Special Thanks to Sean Adams, and Gerardo Herrera

How can I turn Uber’s controversial brand image into a good one through rebranding alone? Because Uber has many positive assets as a leading car-sharing service; Simplicity, brand awareness, and a massive audience. I wanted to add other attributes to these to promote a better Uber; Truthful, Bright, Communicative, and Authentic. How will it be trusted and authentic? I came up with this new identity campaign; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting their personal experiences in the back seat of Ubers while car-sharing. The series of posters, app, and website use real photographs from Instagram that people uploaded with the hashtag — not using fake images.

How can I turn Uber’s controversial brand image into a good one through rebranding alone? Because Uber has many positive assets as a leading car-sharing service; Simplicity, brand awareness, and a massive audience. I wanted to add other attributes to these to promote a better Uber; Truthful, Bright, Communicative, and Authentic. How will it be trusted and authentic? I came up with this new identity campaign; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting their personal experiences in the back seat of Ubers while car-sharing. The series of posters, app, and website use real photographs from Instagram that people uploaded with the hashtag — not using fake images.

How can I turn Uber’s controversial brand image into a good one through rebranding alone? Because Uber has many positive assets as a leading car-sharing service; Simplicity, brand awareness, and a massive audience. I wanted to add other attributes to these to promote a better Uber; Truthful, Bright, Communicative, and Authentic. How will it be trusted and authentic? I came up with this new identity campaign; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting their personal experiences in the back seat of Ubers while car-sharing. The series of posters, app, and website use real photographs from Instagram that people uploaded with the hashtag — not using fake images.

How can I turn Uber’s controversial brand image into a good one through rebranding alone? Because Uber has many positive assets as a leading car-sharing service; Simplicity, brand awareness, and a massive audience. I wanted to add other attributes to these to promote a better Uber; Truthful, Bright, Communicative, and Authentic. How will it be trusted and authentic? I came up with this new identity campaign; ‘The Back Seat of Uber,’ a hashtag campaign via Instagram posting their personal experiences in the back seat of Ubers while car-sharing. The series of posters, app, and website use real photographs from Instagram that people uploaded with the hashtag — not using fake images.