YOUTUBE REBRANDING

YOUTUBE REBRANDING

YOUTUBE REBRANDING

YOUTUBE REBRANDING

Rebranding project for YouTube with various digital experience and proposal for the creators' festival

Rebranding project for YouTube with various digital experience and proposal for the creators' festival

Rebranding project for YouTube with various digital experience and proposal for the creators' festival

Rebranding project for YouTube with various digital experience and proposal for the creators' festival

Special Thanks to Brad Bartlett, Brian Liu, Irene Wiryanto

Special Thanks to Brad Bartlett, Brian Liu, Irene Wiryanto

Special Thanks to Brad Bartlett, Brian Liu, Irene Wiryanto

Special Thanks to Brad Bartlett, Brian Liu, Irene Wiryanto

I remain fascinated by how creative YouTubers can be and how they are able to communicate with so many people in the world via their channels, therefore I wanted to propose a new identity by representing a platform which everyone can take part in and express themselves with content and shared ideas. From the play button which YouTube uses for their only identity, I added a transition in the dimension of the circle representing a global and equal community. Moreover, I highlighted ‘Tube’, the pipe linking people communicating with each other and preferences to support the idea of individuality and personality.

I remain fascinated by how creative YouTubers can be and how they are able to communicate with so many people in the world via their channels, therefore I wanted to propose a new identity by representing a platform which everyone can take part in and express themselves with content and shared ideas. From the play button which YouTube uses for their only identity, I added a transition in the dimension of the circle representing a global and equal community. Moreover, I highlighted ‘Tube’, the pipe linking people communicating with each other and preferences to support the idea of individuality and personality.

I remain fascinated by how creative YouTubers can be and how they are able to communicate with so many people in the world via their channels, therefore I wanted to propose a new identity by representing a platform which everyone can take part in and express themselves with content and shared ideas. From the play button which YouTube uses for their only identity, I added a transition in the dimension of the circle representing a global and equal community. Moreover, I highlighted ‘Tube’, the pipe linking people communicating with each other and preferences to support the idea of individuality and personality.

I remain fascinated by how creative YouTubers can be and how they are able to communicate with so many people in the world via their channels, therefore I wanted to propose a new identity by representing a platform which everyone can take part in and express themselves with content and shared ideas. From the play button which YouTube uses for their only identity, I added a transition in the dimension of the circle representing a global and equal community. Moreover, I highlighted ‘Tube’, the pipe linking people communicating with each other and preferences to support the idea of individuality and personality.

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To celebrate the variety and massiveness of the content which YouTubers are making via their channels, I suggested the ‘Creators Festival’ which encourage people to get inspired by sharing their history, episode, and idea through lively communication face to face. Like the infinitely increasing community, the main visual elements for the festival is ‘infinite play button’. One triangle representing the individual creator is getting bigger and stronger by meeting others and learning from them.

To celebrate the variety and massiveness of the content which YouTubers are making via their channels, I suggested the ‘Creators Festival’ which encourage people to get inspired by sharing their history, episode, and idea through lively communication face to face. Like the infinitely increasing community, the main visual elements for the festival is ‘infinite play button’. One triangle representing the individual creator is getting bigger and stronger by meeting others and learning from them.

To celebrate the variety and massiveness of the content which YouTubers are making via their channels, I suggested the ‘Creators Festival’ which encourage people to get inspired by sharing their history, episode, and idea through lively communication face to face. Like the infinitely increasing community, the main visual elements for the festival is ‘infinite play button’. One triangle representing the individual creator is getting bigger and stronger by meeting others and learning from them.

To celebrate the variety and massiveness of the content which YouTubers are making via their channels, I suggested the ‘Creators Festival’ which encourage people to get inspired by sharing their history, episode, and idea through lively communication face to face. Like the infinitely increasing community, the main visual elements for the festival is ‘infinite play button’. One triangle representing the individual creator is getting bigger and stronger by meeting others and learning from them.

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Thank you!

Thank you!

Thank you!

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© JISU HWANG 2012–2022

© JISU HWANG 2012–2022

© JISU HWANG 2012–2022

© JISU HWANG 2012–2022

© JISU HWANG 2012–2022