Red Dot Design Award 2021

Red Dot Design Award 2021

Red Dot Design Award 2021

Red Dot Design Award 2021

Creative Director: Diana Barnes
Illustration: Ali Mac
Credit: Munchkin Inc., Los Angeles, USA

Creative Director: Diana Barnes
Illustration: Ali Mac
Credit: Munchkin Inc., Los Angeles, USA

Creative Director: Diana Barnes
Illustration: Ali Mac
Credit: Munchkin Inc., Los Angeles, USA

Creative Director: Diana Barnes
Illustration: Ali Mac
Credit: Munchkin Inc., Los Angeles, USA

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. It also features a handwritten letter from the animal to the child describing its family and life, giving rise to a teaching moment. The carefully illustrated special packaging is made of 100 percent recycled and recyclable material. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. It also features a handwritten letter from the animal to the child describing its family and life, giving rise to a teaching moment. The carefully illustrated special packaging is made of 100 percent recycled and recyclable material. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. It also features a handwritten letter from the animal to the child describing its family and life, giving rise to a teaching moment. The carefully illustrated special packaging is made of 100 percent recycled and recyclable material. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. It also features a handwritten letter from the animal to the child describing its family and life, giving rise to a teaching moment. The carefully illustrated special packaging is made of 100 percent recycled and recyclable material. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.