WildLove

Red Dot Design Award 2021

Red Dot Design Award 2021

Red Dot Design Award 2021

Red Dot Design Award 2021

Creative Director: Diana Barnes
Illustration: Ali Mac
Credit: Munchkin Inc., Los Angeles, USA

Creative Director: Diana Barnes
Illustration: Ali Mac
Credit: Munchkin Inc., Los Angeles, USA

Creative Director: Diana Barnes
Illustration: Ali Mac
Credit: Munchkin Inc., Los Angeles, USA

Creative Director: Diana Barnes
Illustration: Ali Mac
Credit: Munchkin Inc., Los Angeles, USA

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. It also features a handwritten letter from the animal to the child describing its family and life, giving rise to a teaching moment. The carefully illustrated special packaging is made of 100 percent recycled and recyclable material. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. It also features a handwritten letter from the animal to the child describing its family and life, giving rise to a teaching moment. The carefully illustrated special packaging is made of 100 percent recycled and recyclable material. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. It also features a handwritten letter from the animal to the child describing its family and life, giving rise to a teaching moment. The carefully illustrated special packaging is made of 100 percent recycled and recyclable material. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

The packaging for the Munchkin WildLove is an integral part of the product concept. Each of these brightly colored products showcases a different at-risk animal. The packaging unfolds to a pop-out, three-panel illustration of the animal’s habitat, becoming a playground for the cup. It also features a handwritten letter from the animal to the child describing its family and life, giving rise to a teaching moment. The carefully illustrated special packaging is made of 100 percent recycled and recyclable material. As a category designer, I was responsible for the art direction and visuals related to all packaging systems, promotional materials, and social campaigns.

Trainer-Cups
WildLove-Logo
Mission-Statement
side-panel-2
side-panel
17424_204f
17424_071f
17424_2465
Packaging
We-need-your-help2
Screen Shot 2022-03-25 at 3.42.06 PM
Large-JPG-Bee_
Large-JPG-Fox_
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Screen Shot 2022-03-25 at 3.42.33 PM
Large-JPG-Orca_J
Large-JPG-Polar_
Screen Shot 2022-03-25 at 3.42.13 PM
Lemur2
Orcas
Koala-&-Giraffe
Large-JPG-Wild-Love-Group
Wild-Love_10oz-MIRACLE-CUP
Wild-Love_Diaper_Pail
WL-Emails

Thank you!

Thank you!

Thank you!

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© JISU HWANG 2012–2022

© JISU HWANG 2012–2022

© JISU HWANG 2012–2022

© JISU HWANG 2012–2022

© JISU HWANG 2012–2022