FACADE 

Proposal for one of a kind accessory which is digitally customized, and physically produced

2019

Advisors: Carolina Trigo, Jan Samantha Fleming, Sean Adams, Theresa Liu

Special Thanks to Chloe Jung Yoon Choi for 3D Renderings and support.

" In any given context of interaction, there may be one or more aspects of identity that people may or may not want to express or reveal. Identities, as Goffman (1990[1959]) puts it, are like masks that can be worn and taken off in different contexts of social interaction. (Carmen Lee 2017)"

As a designer, I have also been fascinated by how diverse people’s personalities and eagerness are to express their presence. We are living in a digital age wherein our identity may be easier to ‘express’ by the simple acts of creating multiple accounts, digital personae to interact with others, or aiding in self-presentation in a digitalized environment. Who we have become is bound and crafted by a society representing collected data from social media accounts.

My perception of multiple personae stemmed from the following questions: What is the boundary between the real world and an everyday fictional imagined one? How else does one express their identity visually? What it would look like if people can make the actual product which shows different kinds of self that people want to project. What if people could ‘adorn’ their identity? The brand ‘FACADE’ allowed me to answer these questions.

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FACADE is a company which makes digitalized accessories as a new kind of ‘skin’ in the digital age-a personalized extension of their personality and style. Creating a unique custom accessory is akin to creating a persona through various social media, helping people both stand out as well as conceal. FACADE is an online-based service for visitors to customize their very own digital accessories. As varied as each existing personality, it allows the customer to add different textures, materials, and effects. A community is born and is created by its users who allow others to view various façades and communicate with them via the app. FACADE showcases the loop of creating and evolving one’s persona by physically donning the extension of its one-of-a-kind creation.

Get your second skin, façade.

1. Select the body part which you want to wear on

2. Build your skeleton

3. Add texture, material, and effect

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4. Give a personality to your customized accessories and order it

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Exclusive Mockups for Branding and Packaging Design
Exclusive Mockups for Branding and Packaging Design
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Mockup Image Credit © Studio Gris

Mockup Image Credit © Studio Gris

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Shades of Ivory Tone and Complementary Palette

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The System of Visual Language and Poster Series

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Product Image Credit Top to Bottom (Top) ©Artist Duy Anh Nhan Duc, and Photographer Isabelle Chapuis (Middle) ©Ana Rajcevic (Bottom) ©Photography by Mike Ruiz Headpieces by www.chuchuny.com

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Brand Catalogue including research and inspirations.

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Three articles in chapter two are talking about the different aspects of evolution.

#Being Digital #Self-presentation in Social Media #Evolution

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Featuring four artists that inspired the brand 'FACADE.'

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Process

Thank you!

FACADEBranding, UI/UX

YouTubeIdentity Proposal

Urban TribeExhibition, Book Design

Common Current.LAIdentity Proposal

NODEProduct, Packaging Design

On the groundStart-up Business Proposal, Installation

UberIdentity Proposal

Youth, AgainPackage, Campaign Proposal

© Ji Su Hwang 2019